Did you know that over 175M Americans reported listening to podcasts in 2021?

Every month, nearly 40 percent of the total US population (or about 116M listeners) tune in to podcasts, a unique advertising platform whose user base has doubled in the last four years, with one of the highest recall rates.

Podcast ads yield an 86 percent “remember” rate, with listeners reporting they recall seeing or hearing an ad in comparison with social media (80 percent) and websites (79 percent).

What’s more, this translates to direct action: 76 percent of listeners say they took action following an ad they heard in the podcast.*